Share NZ Website


SHARE is a unique organisation – a group of financial advisors across New Zealand who all own an equal share of the company. While that makes SHARE pretty special, it did lead to a certain amount of online chaos – with each owner-advisor establishing their own web presence, and no consistency across the brand.

The Outcome

SHARE now has one home online, which accommodates every advisor under one cohesive brand. With the use of a heatmapping tool we were able to understand how users were interacting with the original site. The website is a blend of creative and data-driven design, with clear user journeys.

SHARE is all about clear and simple financial advice, and we wanted to create a website which echoed those values. The SHARE design is clean and calming, with four user journeys picked out to efficiently direct customers to Kiwisaver, Mortgage, Investment and Insurance advice. Each advisor’s website adheres to the SHARE branding while giving the advisor room to post content and add their own personal touch.


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