A superior shopping experience for the modern user


Sostellar is a retail company that offers a wide range of brands for women, men, kids; additionally, it offers home, and hair & beauty products too. They approached us to craft a creative website, resonating a contemporary aesthete for a modern, chic brand from New Zealand. Achieving a seamless shopping experience requires a good UX-based web design–one that helps customers find what they’re looking for as quickly as possible. As the website was the go-to place to make purchases, Sostellar wanted to ensure that its entire product range is well represented online.

The Outcome

We combined a plethora of Sostellar offerings into a black and white based design for easy navigation. Multiple products can be viewed in one go, helping the customer have access to Sostellar’s versatile product range. The pictures of the products also include relevant description and other functionality to improve brand presence on social media. The website is built to allow customers engage with various brands through a user-friendly interface. Ultimately, the user journey was improved and the website was designed for easy browsing, which is critical for higher sales.

A glimpse of the wide product range is best represented in a carousel, inviting the customer to browse through the entire collection with no effort. We incorporated a carousel to showcase the “best sellers” as well as the latest arrivals so customers don’t have to spend too much time searching for their favourite product.


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