Category: Digital Marketing
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7 reasons why you need a retainer from digital agency
7 reasons why you need a retainer from digital agency In today’s fast-paced digital world, businesses are increasingly relying on digital agencies for their expertise in marketing, SEO, web development, technical support and more. However, the nature of this partnership is very important to highlight as it impacts both sides. That’s where a retainer agreement…
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Why Outsource Your Site Programming & Maintenance?
Why Outsource Your Site Programming & Maintenance? Programming outsourcing is to a business as an additional pole is to a tent. It provides support in an area that you might not have expertise in, allowing the rest of your business to thrive without the hindrance of a sub-par website. Whether you have an existing internal…
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Brace yourself for website design project
There’s a lot of things that people expect from web design company when engaging them for a new project. On time, within the budget and without any hiccups. However, rarely do businesses have any expectations about themselves when it comes to creating a new digital presence. Often in fact, they’re surprised that there’s anything they…
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Preparing for Website Content Delivery
You’ve got a product to sell, a service to offer, information you need to get across and maybe a call to action. What do you want to say and how do you want to say it? You’ve got a savvy tech team working on your website and now you’re ready to tell your story. Great…
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What is a Landing Page & Why You Need One
If you’ve ever wondered what a landing page is and whether your website needs one, you’re not alone. There are plenty of discussions around the planning, designing and using landing pages online, both in blogs and on social media. Answers vary from a landing page being your site’s home page, right through to a page…
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Understanding the Differences Between Custom Web Design & Web Development
Not sure what custom web design and web development are? We discuss the differences between these two similar skill sets to help you decide which to use for your web project.
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Tips for Setting up your Google AdWords Account
Wading into the world of AdWords advertising may be an overwhelming but necessary job for a small business owner. You don’t need a full-time marketing person (yet) but you’ve still got to bring in your customers. And these days of course, advertising online is widespread, with internet advertising revenue surpassing television revenue some years back…
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Five reasons to outsource your work to NZ
Categories: Digital MarketingOutsourcing – the word that businesses love and customers hate. Outsourcing is the hidden reality for many industries today, but the last thing a customer wants to hear is that their call is important to you, and by the way, we’ve outsourced our call centre to Indonesia. So while businesses need to keep costs down,…
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Web Design Success Stories
Here at FutureLab we’re always updating our portfolio with recent websites completed, yet we don’t often re-visit projects to see how a new website is benefiting its business. Well, we’ve collected feedback and statistics from a number of the small Auckland businesses we’ve had the pleasure of providing with web design, and thought we’d share…
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The 6 things to do on your pre-Christmas checklist
The Christmas holiday season is fast approaching! We wanted to help out with a handy checklist to make sure your company is ready for Christmas. Read on for our 6 tips to prepare for the holiday closure. Put your closing hours on your website If your company is shutting down at any time over Christmas…
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FutureLab partners with Campaign Monitor for awesome email marketing campaigns
Categories: Digital MarketingAs a proudly New Zealand company, we love supporting other innovative Australasian endeavours in the technical field, especially ones that make ours and our client’s lives that much easier. One such company shaking things up in the field of digital marketing is Campaign Monitor, an Australian-run company that in the last 10 years has rocketed…
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Greatest gift for Christmas: a new website for your business
Christmas is fast approaching and in the business world, warm fuzzy feelings and merry Xmas spirit translate into prime opportunity for increasing sales and harnessing rampant consumerism. Yay for the Western world and the spirit of Christmas! In all seriousness though, with the aftereffects of the 2007 recession still lingering on, Christmas shopping and the…