UX Design – User Experience (UX) & Interface Design (UI)
UX design builds a brand. Our goal is for your business website to increase conversions and retention. We achieve this through our user exploration process and CRO plan. Find out how we build a CRO plan here.
Good Web Design that Delights
When looking at the customer experience, we need to take into consideration the ever-changing environment. Things like world events, good and bad, technology – desktop, mobile, search engines and social channels. All of which can manipulate the way a user engages. Videos for example, vertical format are becoming more popular due to people not wanting to turn their mobile phones horizontally. Instant notifications, ‘your Uber drive is 5 minutes away, registration plate XYZ’. But one thing remains the same, people are users’ and users’ have feelings. So we create something of value that works and is designed to delight. What’s more? Our web design reduce frustration while increasing customer retention.
Create a delightful, intuitive online experience through our user exploration process.
Our user exploration process breakdown
Observation
Research is fundamental to address your customers’ needs. As a result, we need to put ourselves in their shoes, and understand their goals and motivations. What is working for them, what is frustrating them. The use of heat mapping can identify key areas. From this information we can help you either refine your user personas’ or create them.
Ideas
This is where we really start to implement the customer journey through research collected in the observation stage. Subsequently, user flows are developed, a series of steps a user takes to achieve a meaningful goal.
Prototyping
We refine the user flow charts into an interactive prototype. We create delightful visual stories that answer the user’s goals. From a technical point of view, we refine the design, implementing SEO benefits without affecting the overall look of the site.
Testing
A/B testing is used to refine and collect research on the customer journey. It can also show you any task that isn’t quite achieving the users goals before you go live.