Cyber Monday up, Black Friday down: what does it mean for NZ online retail?

December 3, 2014

Cyber Monday up, Black Friday down: what does it mean for NZ online retail?

Black Friday, the day after Thanksgiving when stores in the US traditionally erupt in a frenzy of consumer madness – is shifting to the online retail world. While 2014’s Black Friday still saw queues of shoppers at all hours of the day and night on Thanksgiving Day and the day after, the latest estimates have Read More

December 1, 2014

The 6 things to do on your pre-Christmas checklist

The Christmas holiday season is fast approaching! We wanted to help out with a handy checklist to make sure your company is ready for Christmas. Read on for our 6 tips to prepare for the holiday closure. Put your closing hours on your website If your company is shutting down at any time over Christmas Read More

November 24, 2014

FutureLab partners with Campaign Monitor for awesome email marketing campaigns

As a proudly New Zealand company, we love supporting other innovative Australasian endeavours in the technical field, especially ones that make ours and our client’s lives that much easier. One such company shaking things up in the field of digital marketing is Campaign Monitor, an Australian-run company that in the last 10 years has rocketed Read More

November 19, 2014

Greatest gift for Christmas: a new website for your business

Christmas is fast approaching and in the business world, warm fuzzy feelings and merry Xmas spirit translate into prime opportunity for increasing sales and harnessing rampant consumerism. Yay for the Western world and the spirit of Christmas! In all seriousness though, with the aftereffects of the 2007 recession still lingering on, Christmas shopping and the Read More

November 2, 2014

Failure to launch: why so many businesses struggle to put new websites live

Working with clients on their web design can be a diverse experience. Some clients need everything done YESTERDAY and really pile the pressure on, especially if they have outsourced their work to us. Other clients seem to have no discernible timeframe, happily waiting months to review the website that is otherwise ready to launch. Either Read More

October 21, 2014

What’s the difference between adaptive and responsive websites?

A lot of the business we’re doing at FutureLab is with new clients wanting to upgrade their outdated websites. The really classic ‘old’ websites are those 1-page sites with a textbox half the width of the page and tiny script inside. You know the ones we mean.

October 13, 2014

BNZ Connect: make your website and social media work for you

FutureLab recently gave a presentation in Takapuna at the monthly BNZ Connect event (first Tuesday of every month, see you there!). Our presentation was about – what else? – effective marketing strategies for small business. Number one on the list, of course, is get a website for your business! Whether you sell products, services, or Read More

October 6, 2014

Turning the difficulties of small business into advantage

When you own a small business, every job matters. There’s no financial cushioning like the big companies, a cash-stuffed armchair if you will, to have a cozy snooze on through the rough times. No, every day is an energetic grind, you’re pedal to the metal, and each new piece of business is a relief – Read More

October 1, 2014

Domain name .nz – is it worth changing your domain?

So unless you’ve been living under a rock this week, you’ll have heard about the new “exciting” changes to New Zealand domain names. At FutureLab HQ, where I’m copywriter in residence, we’ve already had many calls from clients wanting to know more information about what this all means, so let’s go through the options for Read More

September 18, 2014

A guide to SEO basics: how to make your website content SEO-friendly

First things first: if you need to learn what SEO is and how to use it, catch up here. Search engine optimisation, or SEO for short, is hugely important to your website. It can mean the difference between driving a good amount of traffic to your website, and withering away somewhere in the murky depths Read More

May 22, 2014

How to make a Facebook Advert

A Facebook advert can be a great way to gain popularity for your page or attract new customers to your business. The great thing about Facebook ads is that they allow you to target specific audiences according to age, interest, location and many more. From our experience, the best tactic is to be a little Read More

February 26, 2014

Web Hatchery Website Launch

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