Improve Website Performance

Conversion Rate Optimisation (CRO)

What to improve website performance? Conversion rate optimisation (CRO) is the process of increasing the percentage of users/people visiting your website to complete a desired action. These actions can include purchasing a product or service, creating an account, filling out a form or clicking on a link to name a few.

Users are people so taking a human approach to understanding what entices, exits and engages an action from people visiting your website, will deliver the best user experience; therefore, improve your conversion rate.

  • What ENTICES people to your site
  • Which factors compel people to EXIT your site
  • What ENGAGES people to action on your site

The result comes packaged in a beautiful creative, intuitive web design.

The first thing we’re asked is what is the average conversion rate? The average rate is anywhere between 1% and 4%. Conversion rate is calculated by dividing the number of conversions by the total number of visitors, then multiplying by 100 to get a percentage.
But don’t be held up on these percentages.

Conversion rates differ depending on conversion goals plus every website page and audience is different. If you concentrate on what really matters to people visiting your site and giving them best user experience conversions will happen.

When improving your conversions a simple repositioning of a product, or a more engaging headline could unblock someone from completing an action. Other times, you may be getting plenty of traffic to your website and your site seems to be working perfectly well, but people just aren’t converting. This is when you have to look deeper, focusing on people first.