Category: Copywriting
Founded in 2011, FutureLab has always been focused on solving problems. Our point of difference is the way we partner with our customers. Your goal becomes our goal. We don’t just make websites, we work with you to create a custom and innovative solution that will increase efficiency, create a compelling user experience, and future-proof your brand. And it’s all packaged in beautiful, creative web design.
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Preparing for Website Content Delivery
You’ve got a product to sell, a service to offer, information you need to get across and maybe a call to action. What do you want to say and how do you want to say it? You’ve got a savvy tech team working on your website and now you’re ready to tell your story. Great…
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What is a Landing Page & Why You Need One
If you’ve ever wondered what a landing page is and whether your website needs one, you’re not alone. There are plenty of discussions around the planning, designing and using landing pages online, both in blogs and on social media. Answers vary from a landing page being your site’s home page, right through to a page…
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Copywriting for the web: increase sales, improve traffic, tell your story
You may think that developing and maintaining a website for your business is over once you’ve flipped the switch and introduced your new website to the world. Sure, there’ll be the odd product to update but that’s all the effort you need to put in, right? Not so. Developing a website for your business takes…
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A guide to SEO basics: how to make your website content SEO-friendly
First things first: if you need to learn what SEO is and how to use it, catch up here. Search engine optimisation, or SEO for short, is hugely important to your website. It can mean the difference between driving a good amount of traffic to your website, and withering away somewhere in the murky depths…