Category: SEO
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7 reasons why you need a retainer from digital agency
7 reasons why you need a retainer from digital agency In today’s fast-paced digital world, businesses are increasingly relying on digital agencies for their expertise in marketing, SEO, web development, technical support and more. However, the nature of this partnership is very important to highlight as it impacts both sides. That’s where a retainer agreement…
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Technical SEO’s vital role in online success
Technical SEO’s vital role in online success As the digital marketplace continues to evolve at a breakneck pace, the significance of SEO (Search Engine Optimisation) is paramount for any entity looking to thrive online. While many are familiar with the surface elements of SEO such as content creation and keyword optimisation, there’s a foundational aspect…
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What is a Landing Page & Why You Need One
If you’ve ever wondered what a landing page is and whether your website needs one, you’re not alone. There are plenty of discussions around the planning, designing and using landing pages online, both in blogs and on social media. Answers vary from a landing page being your site’s home page, right through to a page…
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SSL Certificate: What Is It & Do I Need One?
We discuss what an SSL certificate is, how it works and the reasons why having a valid SSL certificate for your website is an essential part of doing business online today.
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After ‘Mobilegeddon’ – Google keeps pushing mobile search
A year on from ‘Mobilegeddon’ we look at how Google mobile search is continuing to evolve You may remember reading about a big Google mobile search update back in April 2015 – dubbed ‘Mobilegeddon’ by the SEO community. We wrote about the update here at FutureLab and also had a look at the first…
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The Possum Update: What you need to know
Last month Google quietly released a big update to their search engine Local algorithm, dubbed the ‘Possum’ update by the SEO community. The update helps show web users local results when they are searching for goods and services near their location. Possum Update: The Overview Have you ever searched online for ‘cafes near me’…
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SEO Success Story: Fond Farewells
Now this is a story all about how, we made Fond Farewells the best in town. And I’d like to take a minute, just sit right there, I’ll tell you how we got their juicy 1st page Google share.
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Web Design Success Stories
Here at FutureLab we’re always updating our portfolio with recent websites completed, yet we don’t often re-visit projects to see how a new website is benefiting its business. Well, we’ve collected feedback and statistics from a number of the small Auckland businesses we’ve had the pleasure of providing with web design, and thought we’d share…
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Have you heard about the Google update?
What’s happening on the 21st April 2015? Google recently announced that from the 21st of this month, the way that search results are ranked on mobile devices will undergo a ‘significant’ change. From that date, if your website is not mobile-friendly, it will drop in the mobile search result rankings. What’s so special about being…
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Copywriting for the web: increase sales, improve traffic, tell your story
You may think that developing and maintaining a website for your business is over once you’ve flipped the switch and introduced your new website to the world. Sure, there’ll be the odd product to update but that’s all the effort you need to put in, right? Not so. Developing a website for your business takes…
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A guide to SEO basics: how to make your website content SEO-friendly
First things first: if you need to learn what SEO is and how to use it, catch up here. Search engine optimisation, or SEO for short, is hugely important to your website. It can mean the difference between driving a good amount of traffic to your website, and withering away somewhere in the murky depths…
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What is SEO and what do I need it for?
Categories: SEOWhat is SEO and what do I need it for? If you have a website, or know others that do, you have probably heard a lot about SEO. SEO this, SEO that, Google this, Bing that, page ranking, key words…