Tag: Tips and Tricks
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Important Security Update
Dear FutureLab customer, this news is important, so please take time to read it First of all, Happy New Year. We value your time, especially at this time of the year, and we understand that a lot of the news here will be very technical, which is why you’ll find a handy summary at the end…
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WordPress Auckland Meetup: WordPress Disasters!
When: Tuesday 12th September Where: GridAKL, 101 Pakenham Street West Why: Meet your local WordPress user group, eat pizza and mingle! The September WordPress Auckland Meetup is coming up soon. This month we are featuring lightning talks on the topic of WordPress “DISASTERS: how I found myself in trouble and how I recovered”. Our speakers…
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This Friday: Learn about brand identity for websites (plus free pizza)
No plans for Friday evening? If you’re keen to learn more about design and brand identity, plus network with other professionals over FREE PIZZA, we have the event for you! If you didn’t already know, each month FutureLab helps organise and sponsor informal WordPress meetups for the Auckland community. We get together to listen to other…
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The Possum Update: What you need to know
Last month Google quietly released a big update to their search engine Local algorithm, dubbed the ‘Possum’ update by the SEO community. The update helps show web users local results when they are searching for goods and services near their location. Possum Update: The Overview Have you ever searched online for ‘cafes near me’…
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Five reasons to outsource your work to NZ
Categories: Digital MarketingOutsourcing – the word that businesses love and customers hate. Outsourcing is the hidden reality for many industries today, but the last thing a customer wants to hear is that their call is important to you, and by the way, we’ve outsourced our call centre to Indonesia. So while businesses need to keep costs down,…
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Patching the Security of your Website
Behind the scenes of your website, and indeed the entire online world, a battle is constantly raging. It’s not the kind of battle you see in the movies. There’s no blood, guns, or violence. But there are soldiers, weapons of mass destruction, and grisly battle scenes.
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Web Design Success Stories
Here at FutureLab we’re always updating our portfolio with recent websites completed, yet we don’t often re-visit projects to see how a new website is benefiting its business. Well, we’ve collected feedback and statistics from a number of the small Auckland businesses we’ve had the pleasure of providing with web design, and thought we’d share…
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11 steps to increase sales on your eCommerce website
First things first – if you’re not convinced your small or medium business could benefit from an online store, catch up on website benefits and online shopping trends first. Internet shopping continues to increase steadily, even in little old New Zealand. And small businesses with online stores can benefit from watching the marketing and sales…
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Turning the difficulties of small business into advantage
Categories: Small businessWhen you own a small business, every job matters. There’s no financial cushioning like the big companies, a cash-stuffed armchair if you will, to have a cozy snooze on through the rough times. No, every day is an energetic grind, you’re pedal to the metal, and each new piece of business is a relief –…
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A guide to SEO basics: how to make your website content SEO-friendly
First things first: if you need to learn what SEO is and how to use it, catch up here. Search engine optimisation, or SEO for short, is hugely important to your website. It can mean the difference between driving a good amount of traffic to your website, and withering away somewhere in the murky depths…
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How to make a Facebook Advert
Categories: Digital MarketingA Facebook advert can be a great way to gain popularity for your page or attract new customers to your business. The great thing about Facebook ads is that they allow you to target specific audiences according to age, interest, location and many more. From our experience, the best tactic is to be a little…
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The 5 golden rules of eNewsletters
Categories: Digital MarketingAn eNewsletter is one of the best ways you can stay top-of-mind with customers. If you do it well, it can become an ongoing piece of communication your customers look forward to and even pass on to friends and colleagues. To see what appeals to your target market so you can optimise the efficacy of…
