AP Plant & Machinery (APPM), a Gisborne based family-owned business, is a provider of high-quality plant and machinery solutions for primary and secondary industries in New Zealand. From repairs and routine maintenance to designing and building from scratch, they provide all solutions under one roof. This is the essence of their business, which was to be captured and showcased through a modern and intuitive web design.


We decided to use their logo colours throughout the website for a simple, clean look yet vibrant with a bit of orange-yellow for an aesthetic appeal. The user interface was simplified to highlight their key capabilities including their services as well as their range of branded wholesale products. We also made it very easy for the end user to reach APPM’s rapid response unit in case of emergencies, merely by clicking a button that is accessible on any page of the website.

A simple, modern web design

APPM provides a range of custom services and products for plant and machinery. We organised the website to showcase APPM’s key offerings all in one place. This makes it convenient for the users to view what the business is offering and quickly find what they are looking for.

All Solutions Categorised in One Place

We created a user-friendly responsive website with a clean look. All the products and services are shown through drop-downs to avoid burdening the user with a lot of information. Users can make product enquiries or find custom services for their specific needs conveniently.

manufacturing company web design

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