Sostellar is a retail company that offers a wide range of brands for women, men, kids; additionally, it offers home, and hair & beauty products too. They approached us to craft a creative website, resonating a contemporary aesthete for a modern, chic brand from New Zealand. Achieving a seamless shopping experience requires a good UX-based web design–one that helps customers find what they’re looking for as quickly as possible. As the website was the go-to place to make purchases, Sostellar wanted to ensure that its entire product range is well represented online.
We combined a plethora of Sostellar offerings into a black and white based design for easy navigation. Multiple products can be viewed in one go, helping the customer have access to Sostellar’s versatile product range. The pictures of the products also include relevant description and other functionality to improve brand presence on social media. The website is built to allow customers engage with various brands through a user-friendly interface. Ultimately, the user journey was improved and the website was designed for easy browsing, which is critical for higher sales.
A Superior Shopping Experience for the Modern User
Making the Sostellar website customer-centric and memorable–one that customers can come back to often, to shop was an important objective for us. It was critical to evoke powerful imagery and project how the brand is in vogue with the times, and understands what customers need. While working on this website, we realised the various design intricacies needed to make the Sostellar website a preferred shopping hub online.
Web Design Auckland – Case Study – Sostellar
The Necessary Carousel
A glimpse of the wide product range is best represented in a carousel, inviting the customer to browse through the entire collection with no effort. We incorporated a carousel to showcase the “best sellers” as well as the latest arrivals so customers don’t have to spend too much time searching for their favourite product.
The Mobile-First Approach
Mobile shopping is becoming increasingly popular with thousands of users flocking to their phones to shop online. We built the website to run seamlessly on mobile devices best, optimised with appropriate picture dimensions, functional layout for users. Shopping via mobile can just be as good as using a desktop and we ensured that the mobile version of the site was equally good.
Sostellar’s Home Store was a profitable domain of business for the company too. They wanted to boost online sales by showcasing their product range in an effective way, helping users review the entire collection with minimal effort. We implemented a time-tested design that works for a hassle-free shopping experience.